Tuesday, June 14, 2011

Beer Fest Poster (Draft #1)

It's time for Pour-A-Palooza again.  In conjunction with The Ferment Nation, I have designed two posters for this annual beer fest.  The first one was inspired by Soviet propaganda posters and got rave reviews from fest-goers and the design department of the PJ's Group.
Hand-drawn figure, vector added letters, stars, colors, and half-toned shadows and highlights.  I had a vision and I made it happen.  I was very pleased with this one.  The next year I kind of wanted it to pair up in some way with the first poster.  I went with USA propaganda instead.  Commonly mistaken for Rosie the Riveter, I based it on the "We Can Do It!" poster.

This felt a little forced, I will admit.  It still incorporated a hand-drawn element with color and design elements added in Paint Shop Pro, but it was derived from a specific piece of art, whereas the first poster was inspired by a body of work.  This year I am lazy and the event is coming up quick, so I went with a very colorful photo montage.
I asked for and received very helpful commentary/critique from a fellow designer and professional photographer and semi-professional beer drinker.  I will post the second draft when it is ready.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.